Branding and packaging of your CBD products have become a priority of businesses in this growing industry. As the number of brands selling cannabis products in the market is increasing rapidly, so there is a big need to make your name more recognizable in the crowd. The brands have to work hard on creating their unique identity and not get lost in the smoke and haze. Working on an exceptional packaging design is the best way to do so. It helps in marketing your brand more effectively and builds good business repute among the masses. Let us discuss 7 interesting facts about CBD packaging that should be implemented by brands for powerful branding:
Identify What Your Brand Is All About:
The first step for any business is to determine what its core values are. Beyond being a part of this dynamic industry, there are several other factors you should consider to run your business well. You need to figure out the ways which make your business different from others in the market. Identify your values by finding that who is your target audience and what is your competitive advantage. Whether you are selling medical marijuana or any other cannabis product, create a powerful CBD packaging design and customize it according to your branding requirements. In this way, you can build your brand better!
Use the Right Terminology:
Words matter the most when it comes to branding and packaging. You can take guidance from anyone who has been in the marijuana business for years, or who has good hands-on experience with the product. Try to know as many terms that marijuana can be referred to. This makes the design of your labels and packaging material more interesting. Generally speaking, it is good to avoid terms that carry a negative connotation. Due to the long history and illegality of cannabis, many of the brand names have vanished from the market due to using the wrong terminology. Unless your clients appreciate more slang or casual terms, stick with the terminology reflecting the medical nature of the products. Determine them through research or experimentation.
Make use of Social Media Branding and Marketing:
Social media marketing has become one of the most essential platforms for building a brand these days. Many online platforms have set their restrictions and rules about what can be shown and what can be displayed online. Depending upon what your custom CBD packaging depicts and says, you might choose the right social media strategy for your products’ marketing. To make customers aware of your social media presence, print the symbols or URLs of your profile on the CBD boxes. In this way, you can grab the attention of a large audience and generate a huge customer base. Potentially losing access to these effective marketing platforms will put your branding at a severe disadvantage. So it is better to play it safe and use social media marketing along with other ways of product promotion to generate the best results.
Highlight Your Advantages:
Packaging is the best place to highlight your product advantages and brand features. If you have created the best product with top-notch quality, be sure to incorporate this fact into your packaging design. Your CBD boxes should be such that they reflect the product quality to a standard. Design your packages in a way to inform customers about medical and recreational products more generally. They should have ample information that describes the current state of everything. Such information helps in establishing a strong brand identity. Also, highlight the proven benefits of the products. The more research you conduct to know what your customers expect out of a CBD product, the more perfect packaging you will be able to create to attract people.
Follow The Legal and Regulatory Guidelines:
Given the controlled nature of a CBD product, it is important to ensure that your packaging complies well with the regulatory guidelines decided for your cannabis products. These regulations vary from state to state. Depending upon the place you are selling your product, make necessary modifications accordingly. Your aim should be to keep your branding within the limit of the law. The most important thing is to avoid creating such a package that appeals to the customers. It means that you can’t use cartoonish designs or candy-type features. Also steer away from evoking emotions like glamor, recreation, or excitement when it comes to designing your CBD packaging. Although it might seem restrictive as branding it helps in assuring the audience that your product belongs to a well-reputed manufacturer who follows all the legal guidelines. Working within these limits to create informative and aesthetically pleasing packaging designs is all your business needs to consider.
Refine Your Packaging For Medical And Recreational CBD Products:
There is a clear distinction between the packaging for medical and recreational cannabis products that businesses need to implement. Both should be designed distinctively, giving customers a clear idea about the product they want to get. For example, in the case of medical cannabis, the businesses should highlight all the necessary details about the product like ingredients along with their percentage proportion, manufacture and expiry dates, directions to use, benefits, and side effects (if any), etc. On the other hand for recreational cannabis products, the main focus should be on creating a design which appeals. Use attractive colors, images, and interesting patterns but make sure that kids are not your target audience. Following these tips appropriately will help you in building your brand well. Be sure to bestow your creativity. Use your CBD boxes as an instrumental tool to create a better brand which outshines the crowd.